INDEPENDENT DESIGN HOUSE
Founded in Copenhagen in 1997, ØRGREEN OPTICS has always followed its own path - an independent brand defined by its use of color, its Danish design heritage, and a quiet, uncompromising approach to innovation. Rooted in the rhythm of Copenhagen life, ØRGREEN creates eyewear that feels both timeless and distinctly now. Precision-crafted in Japan, each frame is a study in balance: clean lines, quiet confidence, built to last.
COLOR AS SIGNATURE
At ØRGREEN, color tells the story. Led by in-house colorist Sahra Lysell, the brand develops palettes that are personal, intuitive and built to last. “I’m not interested in following trends,” she says. “I’m interested in creating moods, color combinations that stay with you.”Each hue is care-fully chosen to enhance the design, not to distract from it. The result is a spectrum that feels both deliberate and quietly expressive, offering opticians real depth and wearers something uniquely their own.
DESIGN FOR ROTATION
ØRGREEN’s approach is built for longterm value. The collection offers a thoughtful balance of sizes and shapes - designed to adapt to the needs of diverse markets, with enough nuance to fit local preferences without losing its core identity. At the heart of this lies a strategy: rotation. Bestselling styles are reimagined seasonally through new colorways and subtle material shifts, offering opticians continuity with variation—familiar frames that feel fresh. Depth in colour is more than aesthetic. It creates real choice at the point of sale, offering compelling alternatives without overwhelming the selection. This is not fast turnover - it’s smart, design-led evolution.
SERVICE WITH PURPOSE
Customer service is not just a department but a reflection of ØRGREEN’s ethos, designed to support a thoughtful rotation strategy. Our client support team becomes a network of trusted advisors, offering guidance with clarity, consistency and care. A seamless online ordering system gives retailers the freedom to move quickly, while 24-hour delivery ensures frames arrive ready to serve. This balance of technology and human insigh defines what partnership means to us.
THE BRAND EXPERIENCE
At ØRGREEN Optics, storytelling is carefully crafted to extend the voice of the product and build an emotional connection. The goal is to create narratives that speak to retailers first, allowing them to share the message with clarity and meaning. This continues in-store. Bespoke window displays are developed in close collaboration with retailers, merging brand identity with local character. Point-of-purchase materials follow the same logic. From display cards to posters, each element enriches the environment, turning the shop floor into a refined and consistent brand experience. It is a holistic approach to storytelling, designed to live both online and offline.
ØRGREEN STUDIOS ACADEMY
Each year, select partners are invited to Copenhagen to meet the team, explore the city that shapes the design, and join a growing international network of like-minded professionals. Through the Academy, they gain a deeper understanding of ØRGREEN, not just the product, but the people, the thinking, and the culture behind it. The result is a community of opticians who don’t just sell ØRGREEN, but live and share its values.