Flashback a couple of decades and Ørgreen were establishing themselves as Scandinavia’s first sunglasses and opticals brand. Run by a bunch of friends with little experience in the field but a huge amount of enthusiasm and style, Ørgreen realised that their unique selling point was to offer coloured frames for men. At the time, most eyewear for guys was very classic. Or totally crazy. Sensing that there was a customer out there who wanted something a bit more interesting than a pair of tortoiseshell specs but wasn’t quite willing to go the whole Elton John, Ørgreen started experimenting with colour.